Overview
- Jet Shenkman announced on Instagram that AW25 will be the final collection and the studio will close at the end of the year.
- She thanked supporters for their loyalty and hinted at “new ideas” to be shared in due course.
- Eponine, founded in 2011, gained major exposure after the Princess of Wales wore a red-and-white gingham suit in 2016 and later re-wore several pieces.
- The shutdown comes as other small British labels, including Samantha Cameron’s Cefinn, also wind down, suggesting broader pressures on boutique brands.
- Industry observers say scaling made-to-measure craft while preserving exclusivity is difficult in faster retail cycles, even with royal endorsements.