Overview
- Spain’s consumer group OCU named Carrefour’s 750 g extra roscón filled with 100% cream the top supermarket option at €9.49, citing best-in-test labeling, filling quality and taste.
- Producers forecast roughly 30 million roscones sold this season, with the classic style holding its lead as pistachio, ‘Dubai’ chocolate and Lotus biscuit fillings gain traction.
- Industry voices report about 80% of sales still come from industrial and supermarket products, while artisan bakers stress long fermentations, butter and real cream over additives.
- Mexico City will stage a free-entry Rosca de Reyes festival on January 3–4 at Huerto Roma Verde, featuring traditional, filled, novel and vegan versions alongside hot chocolate and specialty coffee.
- Price checks in Mexico show wide ranges by size and retailer, including Sam’s Club at $419 MXN for 2 kg, Walmart at $189 MXN for 500 g, and Soriana around $415 MXN for a large rosca.