Overview
- Saying AI tags "make no sense" because AI will be used in "nearly all" future production, the Epic CEO endorsed removing generative-AI labels in a post on X.
- He further likened such disclosures to trivial "shampoo" details and claimed Steam’s categorization enables review campaigns that disadvantage small developers.
- Steam’s policy, in place since early 2024, requires developers to state whether and how generative AI was used, and the Epic Games Store does not impose a similar requirement.
- Valve artist Ayi Sánchez publicly defended Steam’s disclosures as consumer information that helps buyers decide whether to purchase a game.
- Recent Steam pages for games such as Arc Raiders and Call of Duty include AI-use notes as major publishers expand AI tools, keeping the debate over rights, authorship, and enforcement active.