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Epic Says iOS 18.6 Cut EU Third‑Party Store Drop‑Offs From 65% to 25%

Epic credits EU-driven iOS 18.6 changes simplifying third‑party marketplace installation.

Overview

  • Apple’s July update reduced the install flow from 15 steps to 6, removed prior warning screens, and fixed a settings dead end that stalled installations.
  • Epic reports the Epic Games Store install success on iOS now approaches rates seen on Windows and macOS.
  • The European Commission had criticized Apple’s earlier process as overly burdensome and fined the company about $568 million for DMA noncompliance earlier this year.
  • Epic continues to argue Apple’s Core Technology Fee, notarization and approval rules, and other policies remain anti‑competitive under the DMA.
  • Epic also faults Google for a 12‑step Android process it says misleads users and derails more than half of Epic Games Store installation attempts.