Overview

• Apple’s iOS 18.6 update in July cut the third‑party marketplace installation flow from roughly 15 steps to six and removed prior warning “scare screens.”
• Epic says the new flow eliminated a settings dead end and now yields install success rates on iOS that approach those on Windows and macOS.
• The European Commission had raised concerns in April under the Digital Markets Act that Apple’s earlier process was overly burdensome and confusing.
• Epic argues Apple’s remaining policies still impede rivals, citing the Core Technology Fee, notarization and approval requirements, and allegedly discriminatory terms.
• Epic also criticizes Google’s Android process as a 12‑step flow with warning screens that it says derails more than half of Epic Games Store installs.