Epic Games Fined $1.2 Million for Exploitative Fortnite Practices
Dutch regulators penalize Epic Games for pressuring children with aggressive ads and misleading timers; company to implement significant changes.
- The Netherlands Authority for Consumers & Markets fined Epic Games for unfair commercial practices in Fortnite.
- Epic Games is accused of exploiting children's vulnerabilities through aggressive advertising and misleading countdown timers.
- The company plans to remove item shop timers and restrict under-18 players from seeing certain items.
- Epic Games disputes the findings and plans to appeal the decision, citing factual errors.
- The changes must be implemented by June 10, 2024, to avoid further penalties.