Epic Games CEO Reflects on Mixed Results of Exclusivity Deals

Tim Sweeney highlights the success of free game giveaways while acknowledging some exclusivity deals did not pay off.

Epic Games has given away over 500 million games since 2018, boosting user retention and acquisition.
Tim Sweeney admits many exclusivity deals were not financially beneficial for the Epic Games Store.
The free games strategy has proven more cost-effective than traditional advertising methods.
Developers have seen increased sales for paid games following free game promotions.
Despite some setbacks, Epic continues to challenge Steam's dominance in the PC gaming market.