Overview
- The eight-scent collection is available today on Eos' website for $12.99–$13, including Vanilla Cashmere, Crème de Pistachio, Fresh & Cozy, Jasmine Peach, Strawberry Dream, Pink Champagne, Coconut Waters, and Pomegranate Raspberry.
- Eos says more than 10,000 fan messages requesting a body spray helped drive the decision to introduce a dedicated fragrance format.
- Several scents previewed in October went viral after early Walmart sightings, and NielsenIQ data provided by Eos shows the brand became the top U.S. mass fragrance mist within two weeks.
- The company says the mists will roll out to Target, Walmart, and Amazon in the coming weeks after the direct-to-consumer debut.
- Circana reports mass fragrances grew 17% year over year through Q3 2025, and industry sources estimate first-year sales for the mists could reach about $30 million.