Overview

• The lip balm launched June 11 on evolutionofsmooth.com and shop.bluemoonbrewingcompany.com with supplies limited to online orders
• Inspired by Blue Moon’s signature Valencia orange garnish, the product marks Eos’s first food and beverage collaboration and Blue Moon’s inaugural beauty partnership
• Molson Coors added the balm to its broader Blue Moon refresh that features new packaging alongside light and nonalcoholic beer variants
• Formulated with coconut oil and beeswax, the sphere promises long-lasting hydration and a smooth, non-pigmented finish
• The limited-edition release is intended for consumers aged 21 and older who are familiar with the brand’s citrus-accented brew