Overview
- Deutsche Umwelthilfe filed a complaint at the Landgericht Waldshut-Tiengen alleging Rothaus’s “Klimapositiv 2030” slogan misleads consumers under competition rules.
- The group says posters route via QR code to a webpage that lacks sufficient detail on how climate positivity would be achieved.
- DUH contends the claim grants Rothaus an unfair competitive advantage and constitutes consumer deception.
- Rothaus rejects the accusations, pointing to ISO-certified systems, rooftop solar, green electricity, fleet electrification, and a sewage plant saving about 270 tonnes of CO2 annually.
- The state-owned brewery reports cutting emissions by roughly two thirds since 2008, and the unresolved case could signal how food and beverage firms may advertise climate claims.