Environmental Activist Group Perpetrates Barbie Plastic-Free Hoax

An activist group created a fake ad campaign claiming Mattel would make plastic-free Barbies.
Several news organizations falsely reported it as real before realizing it was a hoax.
Mattel denied involvement and said it had nothing to do with the claims.
The hoax was designed to draw attention to plastic waste created by toys like Barbie.
While Mattel aims to use more sustainable materials, the pledge to stop plastic use by 2030 was fabricated.