Overview

• Jake Bass, an Australian entrepreneur, used ChatGPT to craft a viral post showcasing a $50,000 Emirates first-class flight with his father, sparking widespread criticism online.
• The AI-generated post included a motivational message comparing minor adjustments in life to a pilot’s course correction, which many found tone-deaf and self-congratulatory.
• Following backlash, Bass offered to fly a follower anywhere in the world if they followed him on X and Instagram, a move seen as an attempt to grow his social media presence.
• Bass defended his actions, claiming his posts were intended to challenge people’s perspectives and arguing that his success was hard-earned, not entitled.
• He has since repeated the AI-driven formula with another similar post from the Emirates First Class lounge, further fueling criticism of his perceived insensitivity and manipulative tactics.