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Entre Ríos Gas Station Pulls Video Depicting Woman Stuffed in Bag, Apologizes

The company deleted the post following widespread condemnation, reflecting mounting pressure on brands to avoid content that normalizes gender violence.

Overview

  • The Shell Crespo station in Crespo, Entre Ríos posted an Instagram clip showing two employees ambushing a young woman, placing her in a black trash bag and loading it into a vehicle.
  • Users, journalists and feminist groups denounced the content as an apology for a crime and as symbolic gender violence, with public figures such as Malena Galmarini joining the criticism.
  • Shell CrespoErich Wagner y Cía. S.R.L. removed the video, issued a public apology acknowledging the post was inappropriate and deleted other humor reels from its highlights.
  • Raízen, Shell’s licensee in Argentina, condemned the video and said it will take the necessary measures in response.
  • Coverage notes the clip followed a broader social-media trend of skits targeting community managers, with similar videos surfacing from other stations, intensifying calls for responsible corporate communication.