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Enterprise Software Rebounds as AI Optimism Drives Q3 Rally

Investors now see AI as a sellable growth layer through paid integrations, making upcoming earnings plus the Fed’s rate path the key tests for sustained gains.

Overview

  • Software stocks led the market rotation in the third quarter, with the iShares Expanded Tech‑Software ETF up about 17% while the iShares Semiconductor ETF fell roughly 11%.
  • Large-cap winners included Salesforce, which rose about 46%, and Microsoft, up about 37%, as investors rewarded AI product moves and pricing power.
  • Salesforce introduced Claudeforce, a plugin that lets customers use Anthropic’s Claude to query Salesforce data to draft emails and update records, illustrating how vendors are packaging data access with third‑party models.
  • Commentators and analysts are bullish on leaders but warn that a September 25 basis‑point Fed rate increase and the coming earnings season are the immediate risks that will show whether AI lifts revenue in practice.
  • The rotation pared earlier data‑center and chip winners through profit‑taking while boosting cybersecurity names like CrowdStrike, and it signals a broader shift toward monetizing AI via premium features, usage pricing, and data services that investors will watch in earnings reports.