Enron 'Revival' Revealed as Parody by Creators of 'Birds Aren't Real'
A new website and marketing campaign claiming to relaunch Enron as an energy company is confirmed to be a satirical performance art project.
- A website and social media campaign announced the supposed return of Enron on the 23rd anniversary of its bankruptcy filing, sparking confusion and speculation online.
- The campaign, featuring vague corporate jargon and merchandise sales, is labeled as parody and performance art in the website’s terms of use.
- The Enron trademark was purchased in 2020 by College Company, led by pranksters behind the satirical 'Birds Aren't Real' conspiracy movement.
- Some former Enron employees, who suffered significant financial losses during the company's collapse, have criticized the parody as insensitive and in poor taste.
- The campaign has reignited discussions about Enron’s legacy, corporate accountability, and the ethical implications of using trademarks for satire.