Overview

• A funeral service was held July 30 in Rome’s Parioli district with attendance from prominent Italian filmmakers and actors.
• Gianluca Pignatelli confirmed Lucherini died July 28 at his home, surrounded by family and longtime friends.
• The Biennale di Venezia issued a statement recognizing Lucherini’s influence from his legendary Hotel Excelsior command center.
• Over five decades, he introduced the press-agent profession to Italian cinema and managed publicity for stars such as Sophia Loren and Claudia Cardinale.
• His signature ‘Lucherinata’ stunts—ranging from a live cheetah at Cannes to staged paparazzi fakes—reshaped film marketing and entered Italian dictionaries.