Overview
- BELIFT LAB announced on January 24 KST that Sunghoon will carry the Olympic flame during the Milano Cortina 2026 torch relay.
- The agency said his selection followed a recommendation from Samsung Electronics, an official Olympic sponsor.
- Organizers have not disclosed the time or location of his relay segment, and the torch relay concludes in Milan on February 6.
- He becomes only the second K-pop artist to take part in an overseas Olympic torch relay, following BTS’s Jin at Paris 2024.
- In a statement, Sunghoon voiced support for national athletes and said the role fulfills his longtime dream of participating in the Olympics.