Overview
- BELIFT LAB announced Monday that ENHYPEN will release the digital single 'THE SIN : PARALLEL WORLD' on Nov. 20 at 2 p.m. KST and a physical album on Nov. 23.
- The agency described the track as a spinoff that serves as the third and final installment in the year's 'The Sin' series and centers on a 'parallel world' story of destined connection.
- A single-CD edition will be sold only in the United States, a move that signals a targeted physical-market strategy for collectors and U.S. fans.
- The new single follows the commercial highs of August's 'The Sin: Bliss,' which reached No. 1 on the Billboard 200 and became the group's fifth release to sell more than two million copies.
- Last week the group met WHO Director-General Tedros in Seoul to discuss a blood donation drive tied to earlier promotions, showing the rollout includes public-health engagement beyond standard music promotion.