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England Proposes Ban on Sales of High-Caffeine Energy Drinks to Under-16s

Ministers launched a 12-week consultation on an age-of-sale rule for drinks above 150mg caffeine per litre across all retailers.

Overview

  • Plan would make it illegal to sell these products to under-16s in shops, online, restaurants, cafes and vending machines, excluding tea, coffee and lower-caffeine soft drinks, and covering brands such as Red Bull, Monster, Relentless and Prime.
  • Officials cite evidence of disrupted sleep, increased anxiety and poor concentration, with about 100,000 children consuming at least one high-caffeine energy drink daily.
  • Ministers say the policy could help prevent obesity in up to 40,000 children, drawing broad support from paediatricians, public-health groups, teachers and dentists.
  • The government intends to use secondary legislation under the Food Safety Act 1990 to implement the measure, with the date it becomes unlawful yet to be set.
  • Most major supermarkets already restrict sales, but research suggests some smaller convenience stores still sell to children, as industry groups call for evidence-based regulation.