Overview

• England defeated Canada 33-13 to secure a third title and stretched their unbeaten streak to 33 matches.
• The final drew 81,885 fans for a record women’s 15s attendance, with tournament ticket sales reaching 444,465.
• The BBC reported a UK peak audience of 5.8 million for the final, while Quantcast logged more than 10 million online interactions and a 35% engagement rise during the event.
• Sponsor visibility surged online, with Mitsubishi up 60%, Emirates 50% and Mastercard 45%, according to Quantcast.
• Canada’s finalists were not fully professional and relied partly on crowdfunding and limited union backing, underscoring funding gaps that officials say will narrow as standards rise.