Overview

• New regulations prohibit free refill promotions for sugar‑sweetened beverages classified as HFSS under the government’s nutrient profiling model in qualifying hospitality venues.
• Nando’s has posted in‑store notices stating Coca‑Cola Classic is limited to one serving per customer, while zero or low‑sugar options such as Coke Zero, Sprite Zero and Fanta Zero remain unlimited.
• UKHospitality said businesses began complying from 1 October, with similar limits reported at chains including Five Guys, Pizza Hut, Toby Carvery, Harvester and Burger King.
• Customers have voiced strong opinions on social media, with some criticising the move as a ‘nanny state’ policy and others backing efforts to cut sugar intake.
• The Department of Health and Social Care says the measures aim to reduce childhood obesity and NHS costs, with further advertising restrictions before 9pm and online due next.