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England and Wales Mark Dementia Campaign With 22 Adult Mascots and Nameless Shirts at Wembley

The Wembley friendly served as the fourth Alzheimer's Society International to spotlight dementia.

Overview

  • Twenty-two adults living with dementia walked out with both teams and stood for the national anthems, replacing the usual child mascots.
  • Players returned for the second half without names on their shirts to symbolize memory loss, a key symptom of dementia.
  • Participants were nominated through Alzheimer’s Society services, football clubs and their foundations, and independent dementia groups and cafés.
  • FA and FAW leaders emphasized the event as part of an ongoing partnership launched in 2021 to raise funds and awareness for people affected by dementia.
  • Fans including Andy Paul and Anita Goundry shared that taking part was a proud, eye-opening moment aimed at challenging stereotypes about the condition.