Overview
- UNICEF announced the appointment on Wednesday, July 22, 2026, naming the 20-year-old Endrick as an official ambassador in Brazil.
- Endrick said the role is a major responsibility and that he will use his voice to inspire children to pursue their goals and ensure no child is left behind.
- UNICEF’s representative in Brazil, Joaquin Gonzalez-Aleman, praised Endrick’s ability to reach millions of young people and deliver messages about children’s rights nationwide.
- Brazilian outlets report that Endrick is the first athlete to be named a UNICEF ambassador in Brazil, and he will join existing ambassadors such as Maísa, Renato Aragão, Daniela Mercury, Lázaro Ramos, Bruno Gagliasso and the character Mônica.
- UNICEF has run an ambassador program since 1954 that selects public figures for their credibility and willingness to work on childhood issues, and Endrick’s rapid rise at Real Madrid and with the Brazil national team is cited as the basis for his potential influence; his appointment could broaden public attention to UNICEF campaigns and youth outreach in Brazil.