Endeavor Group Invests in Chess.com, Signs Representation Deal

The investment aims to capitalize on the rising popularity of chess, with plans to develop content and attract new audiences.

Endeavor Group has made a strategic investment in Chess.com, though the amount has not been disclosed.
Chess.com has also signed with Endeavor’s entertainment agency, WME, which will work to build on the global popularity of chess across various media platforms.
Endeavor's efforts will include developing non-scripted content like documentaries and creating celebrity-centric moments to attract new audiences.
Chess.com, launched in 2005, hosts more than 10 million games daily among its over 150 million registered users.
The popularity of chess has seen a significant increase since the pandemic, with Chess.com playing a major role in this surge.