End-of-Year Donations Crucial for Nonprofits, Small Gifts Valued

Despite common belief, most Americans donate for community impact, not tax deductions; regular small donations preferred by nonprofits.

Nonprofits receive about 30% of their annual donations in December, with 10% coming in the final three days of the year.
Despite the common belief, most Americans don't give in December for tax reasons, but rather to support organizations in their community.
Nonprofits value even small gifts, especially those that meet community needs.
Many nonprofits prefer donors to set up automatic monthly donations, even in small amounts, rather than giving a lump sum at the end of the year.
Donations from low- and middle-income people usually go directly to nonprofit organizations, in contrast to many of the wealthiest donors who give to donor-advised funds and foundations.