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EnBW Launches EnBW collect Loyalty Program for EV Charging

The points scheme is designed to reward mobility+ customers and give the company a tool to steer when and where drivers charge their cars.

Overview

  • EnBW rolled out EnBW collect for private customers on its mobility+ tariffs on Wednesday, June 17, and point collection now runs automatically after a one-time app login.
  • Customers earn two points for each kilowatt-hour they charge at EnBW stations and can convert 500 points into €5 of charging credit inside the EnBW mobility+ app.
  • The launch is limited to private mobility+ tariff holders, excludes commercial accounts, and currently allows points to be redeemed only as charging credit.
  • EnBW says it piloted the program with about 5,000 users and plans later to run time- and location-based bonus promotions to nudge drivers toward off-peak or selected chargers.
  • EnBW’s large HyperNetz of more than 8,000 fast chargers gives the program broad reach, and the modest rebate (about €0.02 per kWh) is meant to boost customer retention and help manage charging loads alongside the company’s S/M/L tariffs.