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4d ago

Emmys Viewership Hits Four-Year High as Paramount+ Streams Are Counted

Counting Paramount+ viewers signals a potential distribution shift ahead of a 2026 broadcast-rights decision.

Data: Nielsen; Note: Golden Globes were not televised in 2022; Chart: Axios Visuals
R. Scott Gemmill accepts the Emmy award for Outstanding Drama Series for "The Pitt" at the 77th Primetime Emmy Awards held at the Peacock Theater on September 14, 2025 in Los Angeles, California. (Photo by Christopher Polk/Variety via Getty Images)

Overview

  • Nielsen reported more than 7.4 million viewers for the 2025 Primetime Emmys on CBS, the show's strongest audience since 2021 and up 8% from last year.
  • Live streaming on Paramount+ was included in the total, and the service said its Emmys streaming audience rose 76% compared with 2021.
  • Despite the rebound, average viewership in recent years is roughly half the 2010s norm, reflecting a sustained slide for televised award shows.
  • The Emmys rotate among the four major broadcast networks, and the current eight-year deal expires in 2026, putting future distribution in play.
  • Nate Bargatze hosted the telecast, and producers from Jesse Collins Entertainment said they were pleased, highlighting $350,000 raised for Boys & Girls Clubs after planning for $100,000.