Particle.news

Emma Heming Willis Marks 50th Using Birthday Post to Boost FTD Fundraising

Her birthday post directed attention to the Emma & Bruce Willis Fund, a charity supporting caregivers, funding early-stage research, reducing stigma around frontotemporal dementia.

Overview

  • Emma Heming Willis posted a throwback video and recent photo on Instagram on Thursday to celebrate turning 50 and to urge followers to support the Emma & Bruce Willis Fund.
  • The Emma & Bruce Willis Fund, launched in March, aims to raise public awareness of frontotemporal dementia, provide resources for caregivers and fund early-stage research.
  • Bruce Willis retired from acting after an aphasia diagnosis in 2022 and the family disclosed a frontotemporal dementia diagnosis in 2023; Emma says he still recognizes core family members.
  • Emma has become a public advocate for caregivers, publishing a memoir about her experience and describing clinical features such as anosognosia that can make FTD hard to recognize.
  • Family members including Rumer Willis, Tallulah Willis and Demi Moore posted tributes to Emma on social media, highlighting the family’s effort to reduce stigma and build support for people affected by FTD.