Overview
- The airline posted the clip on December 23, reimagining its A380 as the “Sleigh380” as it readied for departure from Dubai.
- The video shows a glowing red nose, reindeer antlers, a wreath atop the fuselage, and a giant gift-laden sleigh being loaded by dnata “elves.”
- After online guesses about AI, Emirates confirmed the visuals were created frame by frame in collaboration with CGI artist Mostafa Eldiasty, known as 100 Pixels.
- The reel gathered millions of views across Instagram and X, prompting playful comments that joked about aviation safety and holiday upgrades.
- The campaign runs alongside December offerings such as festive menus, themed lounges and limited-edition gifts during a peak period the airline estimates at about 2.3 million departures and 2.5 million arrivals.