Overview
- Emirates posted a Christmas 2025 Instagram Reel reimagining its A380 as a 'Sleigh380' with a glowing red nose, antlers, and a gift-laden trailing sleigh.
- The airline clarified the viral clip is not AI-generated and credited longtime collaborator Mostafa Eldiasty of 100 Pixels for the handcrafted CGI.
- Comments on social platforms mixed amusement with safety-focused quips that questioned the appearance of the antlers and sleigh.
- The piece continues Emirates’ annual holiday video tradition following 2024’s 'Captain Claus' and 2023’s 'Hangar Elves.'
- The campaign rollout coincides with heavy seasonal traffic, with the carrier expecting roughly 2.3 million departures and about 2.5 million arrivals over Christmas.