Overview

• Under the seven-year platinum partnership, Emirates gains perimeter advertising, prominent LED board visibility and two premium pitch cam carpets at Bayern’s home games.
• The deal grants Emirates exclusive ticket and hospitality packages and a private skybox at Allianz Arena.
• FC Bayern retains Deutsche Telekom as its main shirt sponsor, keeping kit branding unchanged under the new agreement.
• Emirates will collaborate with the club on joint social media and digital activations and feature in Club TV press conference and interview backdrops.
• Michael Diederich, Bayern’s deputy chairman, said the alliance ensures long-term financial planning security and aligns with the club’s sporting ambitions.