Overview
- The USPTO granted Swim Shady a U.S. trademark in September, and Eminem filed a cancellation petition days later alleging likely confusion and false association.
- His legal team is also contesting the brand in Australia, where he opposed its filing in 2024 and applied to register Slim Shady in January 2025.
- Swim Shady says it will fight the claims, describing itself as a grassroots Australian business and vowing to defend its intellectual property.
- The company has filed non‑use challenges against Eminem’s Australian registrations for Shady and Shady Limited.
- Under U.S. procedure, the brand is expected to respond to the cancellation petition next week, according to published reports.