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Eminem Joins Jack White in Surprise Lions Thanksgiving Halftime as Revamped Detroit Show Debuts

The cameo showcased the Lions’ new Detroit-led halftime partnership led by executive producers Eminem alongside manager Paul Rosenberg through 2027.

Overview

  • Jack White opened with “That’s How I’m Feeling” and closed with “Seven Nation Army,” bringing out Eminem for a mashup of “’Till I Collapse” with the White Stripes’ “Hello Operator.”
  • The performance was the first under a multiyear arrangement placing Eminem and Paul Rosenberg in executive producer roles for the Lions’ Thanksgiving halftimes, with Jesse Collins Entertainment producing.
  • Show organizers emphasized a Detroit-focused curation intended to reflect the city’s musical identity and values.
  • Gospel star CeCe Winans performed the national anthem, and the team promoted a Feeding America donation initiative during the game.
  • The Lions lost to the Packers 31–24, capping a day when the halftime show drew widespread attention independent of the game result.