Overview

• On July 20–21, Ratajkowski shared a series of Instagram images showing her modelling the Encinitas one-piece at the pool of an Adriatic Sea villa.
• The black swimsuit features an ultra-low neckline, open back, thong bottom and high-rise leg that emphasise her signature daring aesthetic.
• Encinitas, launched under her Inamorata label founded in 2017, is promoted as the brand’s most daring suit to date.
• Ratajkowski’s holiday content underscores her strategy of blending luxury getaway imagery with influencer-driven marketing for her self-owned swimwear line.
• The latest reveal follows a pattern of bold design debuts that have shaped her multi-faceted career as a model, entrepreneur and author.