Overview
- Tilly Norwood is a fully AI‑created persona from Particle6/Xicoia with a DeepFame personality engine, active social accounts, and a credited comedy sketch called AI Commissioner.
- Eline van der Velden presented Tilly at the Zurich Summit and said multiple talent agencies are in talks, with a representation announcement planned in the coming months.
- Emily Blunt told Variety’s podcast the project is “really scary” and urged agencies not to pursue it, joining criticism from actors including Melissa Barrera, Kiersey Clemons, Mara Wilson, Toni Collette, and Lukas Gage.
- Responding on Tilly’s Instagram, Van der Velden said the character is not a substitute for human performers and should be viewed as creative art or a distinct genre.
- Coverage notes that 2023 WGA and SAG‑AFTRA agreements require consent and compensation for digital likenesses but do not ban synthetic performers, as industry insiders report studios are testing AI projects under confidentiality with more announcements expected later this year or in early 2026.