Overview

• Phil Rogers framed generative AI as a power multiplier and strategic catalyst in remarks at Embracer’s September 18 annual meeting.
• The company expects its Fellowship Entertainment division to deliver nine triple-A games over the next two financial years using AI-assisted workflows.
• Rogers said teams are seeing measurable productivity gains, citing animation results he described as indistinguishable from motion capture and mocap shoots cut from seven days to roughly half.
• Embracer’s stated principle is to empower, never replace, with human authorship remaining final and governance tools such as audit logs, workflow approvals, and transparent disclosure to players.
• Days before the remarks, subsidiary Aspyr patched Tomb Raider IV–VI Remastered to remove AI-generated voice lines reported to mimic actress Françoise Cadol without consent, an issue the studio has not fully explained.