Embracer Group Sells Easybrain to Miniclip for $1.2 Billion

The sale marks a strategic shift for Embracer, aiming to strengthen its financial position amid ongoing restructuring.

Embracer Group has agreed to sell its mobile game studio Easybrain to Miniclip in a deal valued at $1.2 billion.
The transaction is expected to be completed in the early months of 2025, with Miniclip acquiring Easybrain on a cash and debt-free basis.
Easybrain, known for popular apps like Sudoku.com, has contributed significantly to Embracer's value creation over the past three years.
The sale is part of Embracer's broader strategy to focus its business operations, following a period of extensive mergers and acquisitions.
Miniclip aims to leverage Easybrain's expertise in puzzle games to engage a wider audience and enhance its portfolio.