Overview

• At the Sept. 18 annual meeting, new CEO Phil Rogers called generative AI a strategic catalyst and “power multiplier” for game development.
• He cited measurable gains such as seven-day motion-capture shoots cut in half, real-time code bug checks, and 2D art converted into game-ready 3D models in hours.
• Embracer says it is implementing strict controls, audit logs, workflow approvals, and mandatory transparency to govern how these tools are used.
• Around the same time, subsidiary Aspyr removed unauthorized AI-generated voicework from Tomb Raider IV–VI Remastered after it mirrored actress Françoise Cadol.
• The push faces skepticism as GDC’s 2025 survey found developers more downbeat on such tools than in 2024, and it comes as Embracer restructures toward Fellowship Entertainment with nine AAA releases targeted over the next two financial years.