Overview
- Embark says its outlook on AI has not shifted despite criticism over Arc Raiders’ text-to-speech callouts.
- The studio states it will not "open the floodgates" to all AI or AI-adjacent tools.
- CEO Patrick Söderlund reiterates that AI is not being used to reduce headcount, calling games a "people industry."
- Industry reporting cites roughly 12 million sold and a peak of about 3.2 million daily active users, indicating strong engagement persists.
- Embark frames AI as internal tooling to help a smaller team scale content and says it may review the quality of its TTS implementation.