Overview
- Emami, which announced the definitive deal Thursday, will take a 60% stake in IncNut for Rs 321 crore with performance-linked adjustments over 24 months.
- The agreement covers IncNut and its subsidiaries and sets a route to purchase the remaining shares in two tranches over the next four-and-a-half years based on future results.
- IncNut runs Vedix and SkinKraft, direct-to-consumer brands that use online diagnostics and customer data to tailor skincare and haircare products, often through subscriptions.
- Emami says the tie-up expands its Ayurveda- and dermatology-led portfolio and deepens its reach with younger digital consumers.
- Financial Express reports that Emami aims to build a wider D2C ecosystem and targets scaling its digital portfolio toward Rs 3,000 crore over five years.