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Elon Musk’s X Recovers $44 Billion Valuation After Dramatic Turnaround

The social media platform, formerly Twitter, has regained its purchase price valuation through cost-cutting, returning advertisers, and investor confidence, but questions linger over financial transparency.

An image about X is now worth what Elon Musk bought Twitter for
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Elon Musk scared away many of his advertisers after he bought Twitter in 2022, and the company's value plummeted. Now it has reportedly recovered.

Overview

  • X's valuation has rebounded to $44 billion, matching the price Elon Musk paid for it in 2022, based on a recent secondary investor deal.
  • The platform is raising $2 billion in a primary funding round to address over $1 billion in junior debt, signaling renewed investor confidence.
  • Cost-cutting measures and the return of major advertisers like Disney and Apple have contributed to the financial recovery.
  • X posted $1.2 billion in adjusted profits for 2024, but concerns have been raised about the accuracy of these figures due to significant adjustments.
  • Musk's personal investments and X's 25% stake in his AI company, xAI, valued at $45 billion, have bolstered investor interest despite ongoing controversies surrounding content moderation and political affiliations.