Elon Musk’s X Pays Reform MPs Thousands, Incentivizing Divisive Content

Nigel Farage and other Reform MPs profit from X’s revenue-sharing program, raising concerns over its impact on political discourse.

Reform MPs Nigel Farage, Lee Anderson, and Rupert Lowe have collectively earned over £10,000 through Elon Musk’s X Creator Revenue Sharing program since July 2024.
The program rewards verified users based on engagement metrics like replies, likes, and time spent on posts, which critics say incentivizes inflammatory and divisive content.
Farage, the highest earner among the MPs, received £5,400, while Anderson and Lowe earned £1,700 and £4,600 respectively according to parliamentary filings.
No other UK MPs have declared similar payments, prompting speculation that some may be earning without disclosure, though this remains unverified.
Musk has promoted the system as rewarding “accuracy over sensationalism,” but critics argue it fosters a toxic environment and degrades political discourse by prioritizing outrage and controversy.