Overview

• X's daily active users increased by just 1.6% in the past year, reaching 251 million in Q2 2024.
• Meta's Threads achieved 175 million monthly active users within its first year, leveraging Instagram for rapid growth.
• X's valuation has plummeted, losing 71.5% of its value since Musk's acquisition.
• Advertisers have left X due to Musk's content moderation policies and controversial statements.
• Threads aims to differentiate itself by focusing on less polarizing content and robust content moderation.