Elon Musk's X Faces Stagnant User Growth Amid Rising Competition from Meta's Threads
X's daily active user count has plateaued since Musk's takeover, while Threads rapidly gains traction with its integration into Instagram.
- X's daily active users increased by just 1.6% in the past year, reaching 251 million in Q2 2024.
- Meta's Threads achieved 175 million monthly active users within its first year, leveraging Instagram for rapid growth.
- X's valuation has plummeted, losing 71.5% of its value since Musk's acquisition.
- Advertisers have left X due to Musk's content moderation policies and controversial statements.
- Threads aims to differentiate itself by focusing on less polarizing content and robust content moderation.