Elon Musk's X Faces Ongoing Challenges with Advertisers and Investors
Two years after Musk's acquisition, X struggles with declining ad revenue and investor concerns over platform stability.
- Advertisers remain hesitant to invest in X due to brand safety concerns and Musk's controversial reputation.
- X's global advertising revenue has dropped significantly, with major brands reducing or halting their ad spend on the platform.
- Efforts by CEO Linda Yaccarino to improve brand safety have not fully alleviated advertiser concerns.
- Investors have seen a substantial decline in X's value, with some questioning the platform's future revenue growth.
- Musk's legal battles with advertising bodies highlight the strained relationship between X and the marketing industry.