Elon Musk's X Faces Major Advertiser Exodus

A new survey reveals 26% of marketers plan to cut spending on the platform next year due to brand safety concerns.

Kantar's report indicates a record pullback from any major ad platform, with trust in X at a historic low.
Only 4% of marketers believe X provides brand safety, compared to 39% for Google.
Musk's controversial actions and relaxed content moderation policies are cited as primary reasons for the exodus.
Advertisers have been steadily reducing their spending on X since Musk's acquisition in 2022.
X's ad revenues have significantly dropped, with major brands like Disney and Apple pulling their ads.