Overview

• X has added Amazon-owned Twitch to its lawsuit, claiming the platform stopped advertising on X since late 2022.
• The lawsuit alleges that Twitch, along with other companies, conspired with the Global Alliance of Responsible Media (GARM) to boycott X.
• X's lawsuit, filed in a Texas federal court, accuses the defendants of violating U.S. antitrust laws by organizing a 'group boycott'.
• The lawsuit follows a significant decline in X's ad revenue post-Musk's acquisition, with major brands withdrawing over content concerns.
• Despite some advertisers returning after Trump's election win, X's ad revenue remains significantly lower than pre-acquisition levels.