Overview

• X has added seven companies, including Lego, Nestlé, Shell, and Pinterest, to its ongoing lawsuit alleging an advertising boycott violating antitrust laws.
• The lawsuit accuses the World Federation of Advertisers (WFA) and its former initiative, the Global Alliance for Responsible Media (GARM), of coordinating the boycott to enforce brand safety standards.
• Musk's legal team claims the boycott began after his acquisition of Twitter, now X, due to concerns about content moderation and adherence to GARM standards.
• Several companies, including Unilever, have settled with X, while others like Disney and Amazon have resumed advertising at reduced levels.
• The WFA disbanded GARM shortly after the original lawsuit was filed, citing financial strain and allegations that misrepresented its purpose.