Elon Musk's X Expands Lawsuit Alleging Advertiser Boycott

The lawsuit now includes major brands like Lego, Nestlé, and Shell, accusing them of conspiring to withhold billions in ad revenue after Musk's 2022 takeover.

X has added seven companies, including Lego, Nestlé, Shell, and Pinterest, to its ongoing lawsuit alleging an advertising boycott violating antitrust laws.
The lawsuit accuses the World Federation of Advertisers (WFA) and its former initiative, the Global Alliance for Responsible Media (GARM), of coordinating the boycott to enforce brand safety standards.
Musk's legal team claims the boycott began after his acquisition of Twitter, now X, due to concerns about content moderation and adherence to GARM standards.
Several companies, including Unilever, have settled with X, while others like Disney and Amazon have resumed advertising at reduced levels.
The WFA disbanded GARM shortly after the original lawsuit was filed, citing financial strain and allegations that misrepresented its purpose.