Elon Musk's X Drops Unilever from Ad Boycott Lawsuit

The agreement marks a step towards resolving tensions with advertisers after significant revenue losses under Musk's management.

X, formerly Twitter, has dismissed Unilever from its antitrust lawsuit alleging an advertiser boycott orchestrated by industry groups.
The lawsuit, filed in Texas, accused Unilever and others of withholding billions in advertising revenue from X due to brand safety concerns.
Unilever agreed to resume advertising on X after reaching a settlement, though the terms remain undisclosed.
X continues to pursue legal action against other companies and groups, including Mars and CVS Health, involved in the alleged boycott.
The platform has faced substantial advertising revenue declines, attributed to concerns over content moderation under Musk's leadership.