Overview
- Elon Musk updated his X profile name to 'Kekius Maximus' and changed his avatar to an armored depiction of the persona, sparking renewed interest in the KEKIUS memecoin.
- Following Musk's profile update, the KEKIUS token's value surged by over 145% initially and peaked at a 273% increase, according to CoinMarketCap projections.
- KEKIUS operates on Ethereum and Solana blockchains and has gained traction on major crypto exchanges like Gate.io and MEXC.
- Musk's previous adoption of the 'Kekius Maximus' persona in December 2024 and January 2025 also led to dramatic price spikes, followed by significant crashes when he reverted his profile.
- The phenomenon underscores the influence of celebrity actions on cryptocurrency markets and raises questions about the sustainability and regulation of meme-driven tokens.