Elon Musk's Defiance Sparks Advertiser Boycott on X

Over 200 Major Brands Halt Advertising on X, Potentially Costing the Company $75 Million This Quarter

Elon Musk, owner of the social media platform X, formerly known as Twitter, has faced backlash from advertisers after endorsing an antisemitic conspiracy theory on the platform.
Over 200 advertisers, including major companies like Disney, Apple, and IBM, have halted their spending on X, potentially costing the company up to $75 million this quarter.
Musk has responded defiantly, telling advertisers to 'Don't advertise' and using expletives to emphasize his point.
Musk has acknowledged that an extended advertiser boycott could bankrupt X, but suggested that the public would blame the brands rather than him for its collapse.
Musk's comments and actions have sparked controversy and debate about the role of advertisers and the importance of free speech on social media platforms.